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About Us


A fashion concept more than twenty years in the making, MUPS – the world's first full line of customizable shoes – represents a fusion of company founder Dina's lifelong passion for style and her practical instincts as a proud mother.

As a teenager, Dina dreamed the dream of every fashion enthusiast; to own a unique pair of footwear for each and every outfit in her wardrobe. "I remember saying to myself, there must be a better way than to buy a full pair of shoes for just that one perfect coordinate in the appliqué."

"MUPS actually metamorphosed into a versatility that is beyond anything I could have ever imagined," says Dina. It's no wonder internationally acclaimed designers have called it "the innovation that will change the dynamics of the footwear industry forever."

The MUPS line of uniquely interchangeable accessories has the ability to transform the very same pair of footgear from the elegant to the sophisticated and from the sporty to the sensible, as well as every look in between. With seasonal lines featuring dozens of shoe styles and colors, along with an endless array of ornaments and appliqués, the sky is virtually the limit.

Available in exclusive womens' and girls' lines MUPS is ideal for every age featuring an array of classy, sassy, cool and trendy, as well as sensible school shoes and formal styles. "There's something powerfully expressive about wearing a shoe that's uniquely you, says Dina.

With a team of internationally acclaimed designers and manufacturers, the MUPS concept of "One Pair for Every Wear" is poised to conquer every segment of the market, from the high-end to the budget conscious. "When you build the company from the ground up," says Dina, "you settle for absolutely nothing less than perfection, every step of the way."

So if you thought wearing shoes couldn't be fun, we invite to try MUPS.
It may just change the way you look at shoes – forever!
Happy wearing!


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